Getting Started With CPA
The CPA (cost-per-action) industry is growing super fast as more and more companies want to use it for bringing customers and more and more people want to learn how to make some extra cash on the internet.
However, people forget that CPA is a business just like any other. It's not a push button system that can make anyone rich overnight. And, as business, it has its "science". There is the right and wrong way to do things, the skills that a good professional must develop and the obstacles that we need to overcome.
So, in this post I'll give you some tips that will help you get started with CPA with the right foot and avoid the most common mistakes.
1. Focus on just one type of traffic
Don't try many things simultaneously, that's a huge mistake.
However, it doesn't mean you have to put all your eggs in one basket and work with just one traffic source.
What you have to do is to focus on one type of traffic. Demographic based traffic, keyword based traffic, etc...
I highly recommend you to work with demographic based traffic in the beginning, because it's easier to get conversion when you know exactly who is on the other side.
That said, good traffic sources to start with are Facebook, Plenty of Fish and some media buying platforms such as SiteScout, BuySellAds, AdShuffle, etc...
2. It's not just about numbers, it's about people, too
I constantly receive messages from people asking how many clicks an ad should have before they drop it, how much they should spend on testing an offer, etc... People are always concerned about numbers, they always want an exact formula that they can implement and just by following simple instructions and then start making money.
Unfortunately, the CPA industry doesn't work like this.
Of course, the numbers are very important and it's not possible to make money without understanding and controlling them. However, they are not everything you need to be successful, and if you focus just on that your campaigns will never reach the profit zone.
CPA marketing (as just any other type of marketing) is all about convincing people to do something that we want them to do. So, people are important, too, maybe even more than the numbers.
You must learn how to talk to people, how to persuade them and get them to complete your offers.
Keep in mind that it's better to be a dumb when it comes to numbers and a genius when it comes to copywriting and psychology than the opposite.
3. Learn how to deal with failure
You will fail. Not once or twice, but a bunch of times before you succeed. It happened to me, it happened to the other marketers that I know and it will happen to you. However, this process can be much easier if you accept this fact right from the beginning and put your focus on learning how to deal with failure instead of complaining every time something doesn't go as you expected.
When you fail, see it as an opportunity to learn something new and improve your skills. I know it's the kind of thing that's easy to say but hard to do, but if you don't find a way to change your mindset and face failure this way, your life will become a nightmare. You'll be always betting all your coins on your next project and when it fails your world will fall in pieces.
On the other hand, if you face failure as something that's natural, something that's part of the game, the whole process will flow naturally for you and eventually you will crack the code of this business and will succeed.
I hope these tips help you avoid some pitfalls and get started with the right foot!